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Schizophrenia, Public Relations, and Windows Roadmaps

I haven’t been a real big fan of Microsoft’s PR machine post-Allchin. It seems like as soon as Jim left and Windows Vista was released, the heavy-hitters at Microsoft went on vacation, and the second string PR people have been running the show ever since.

For example, last week Microsoft stunned the blogosphere by continuing the Windows Vista SP1 mind games, while simultaneously acknowledging more information about Windows “Seven” than they ever have for the rumored Service Pack. And while Microsoft won’t comment on the timeframe for SP1 (beyond the kind of vague answers typically reserved for Miss Cleo and her ilk), we now have a date of 2010 for the next incarnation of Windows.

Now, this is just my opinion, but I think Microsoft’s schizophrenic PR strategy is causing itself more harm than good. By being more specific about “Seven” than SP1, they are prematurely shifting the focus away from Windows Vista, which is exactly why they’ve been stonewalling bloggers in the first place! I really just don’t get it.

Microsoft, Schizophrenia, Public Relations, Windows Roadmaps, Article

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