At the I/O 2012, Google's Wallet team demonstrated a developer-facing feature dubbed "Save to Wallet APIs," that allow visitors to bank and merchant websites to save payment cards and offers to Google Wallet.
Those new, "Google Wallet aspires to hold all the things you put in your physical wallet: credit and debit cards, coupons, loyalty cards, tickets, boarding passes, and more."
Save to Wallet API for Payment Cards enables banks to integrate any credit or signature debit card into Google Wallet in a relatively simple manner. "We're testing the Save to Wallet API for Payment Cards with a few other bank partners right now. And, providing those issuing banks with two options: 1) a "no integration" option that allows banks to provide us card art, and co-market Google Wallet, or 2) a light integration option, which enables banks to push cards directly from their websites into Google Wallet, with user consent," informs Google.
Banks interested in working with the API can request access here.
At Google I/O, the company demonstrated how Discover is working with Google on a concept that would enable Discover cardmembers to save their cards to Google Wallet from the Account Center at discover.com. Watch the video embedded under this post.
Save to Wallet API for Offers enables merchants to publish offers that can be saved to Google Wallet from your desktop or mobile website. "These offers can then be redeemed by consumers using a mobile device either via SingleTap NFC at the point of sale, or by showing and scanning the offer during checkout," explains Robin Dua, Head of Product Management, Consumer Payments and Wallet. Note that these offers are actually not created by Google, but are instead created by 3rd parties, e.g. merchants or developers.
The benefit of the API to the merchant is that "your website visitors can easily save an offer from your site so that they have it with them when they visit your store. Google Wallet will also remind your customers to use your offers before they expire, helping you get sales you may not otherwise," Dua explained.
Interested merchant or developer interested in the Save to Wallet API for Offers, can learn more here.