Google Analytics's Attribution Modeling feature -- the Model Comparison Tool, is coming to all. Google launched "Attribution Modeling" last year, and since then it has been on test on a public whitelist.
Google says the testing is now completed, and it's in the process of rolling out the Attribution Model Comparison Tool to make it generally available to Google Analytics users without whitelist.
To reflect the importance of attribution, Google has also created a new "Attribution" section under the "Conversions" reports, so the tool will be found there.
Be sure to check out a previously recorded webinar with Product Manager Bill Kee for a complete walkthrough of the Attribution Model Comparison Tool, or view our multi-part attribution webinar series covering our entire selection of full-credit measurement tools.
Also, Google Analytics and Google Display Network (GDN) integration is now offering a new Google Display Network (GDN) Impression Reporting that provide complete view of the customer journey with the separation between clicks and impressions.
""GDN Impression Reporting" allows Google advertisers to measure the impact of unclicked GDN Display ad impressions on site behavior and conversions. When you enable this feature, you'll see GDN impression activity for non-text Display ads--including Rich Media ads (i.e., animated image, Flash, and video ads)--in the Multi-Channel Funnels reports," informs Google.
"When a user views display ads on the GDN, or video ads on YouTube, and later visits your website and converts, these interactions with your brand can now be captured in Google Analytics Multi-Channel Funnels reporting," explains Google. "This data will only surface in the Multi-channel Funnels reports in Google Analytics."
GDN Impression Reporting is now available through limited whitelist. You can sign-up through this form to participate.
Once your account is whitelisted, you must successfully link your AdWords account to Analytics account. "To link accounts, just go to 'Data Sources' > 'AdWords' you can then see an entry for each linked AdWords account. In the row there is a toggle switch named 'GDN Impression Reports', which turns the display impression data from the Google Display Network On and Off. Data is recorded from the time the switch is turned On," google explained.
For more information, read this Help Center article, on how to enable the feature in GA please see our help center article.