RIM Now BlackBerry, Launches BB10 Platform With 70K Apps; Alicia Keys Joins Board

RIM rebrands as BlackBerry--takes on board Alicia Keys as Global Creative Director. Launches BlackBerry 10 platforms with BlackBerry Z10 & Q10 devices and 70000 apps.

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Research In Motion (RIM) is now officially named as BlackBerry announced on CEO Thorsten Heins, on stage at the BlackBerry 10 global launch event.

"From this point forward -- we are BlackBerry. One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry," Heins stated.

Heins also announced that the Alicia Keys is now an official partner to BlackBerry, acting as Global Creative Director.

Following, Heins launched the new BlackBerry 10 platforms along with new BB10 devices that include BlackBerry Z10, and BlackBerry Q10, and with 70,000 apps.

BlackBerry Z10 sports a touchscreen that uses the latest technology for fast, accurate typing and a crystal clear display.

BlackBerry Z10

BlackBerry Q10 feature a physical QWERTY keyboard.

BlackBerry Q10

BlackBerry Story Maker lets you easily compile your photos, videos and songs into your own movie on the new BlackBerry Z10 and share them with your friends.

BBM Video Chat with Screenshare capabilities takes the BlackBerry Messenger, or BBM to the next level with collaborating and communicating with your friends and colleagues.

BlackBerry Remember is a place for you to keep on top of all your files, tasks and notes - and it is integrated right into the BlackBerry Hub. "You can flag messages, assign due dates, take voice notes, add attachments, and pull in contacts. It also integrates with your Evernote account to bring all your notes into one simple BlackBerry Remember app."

BlackBerry Picture Editor, lets you enhance, add filters, crop, transform, and give your photos your own personal touch. When you're done, you can easily share that moment with across social networks.

BlackBerry 10 mobile operating software also features: cool Time Shift Camera, BlackBerry Flow, BlackBerry 10 Keyboard, and of course the heart of BlackBerry 10, the BlackBerry Hub. Check them all out in the videos below:

BlackBerry Flow - Keeps you moving forward

BlackBerry Keyboard - An unmatched typing experience

BlackBerry Hub - The single place for you to manage your conversations