For retailers to reach shoppers at the moment of interest, Google now enabling Retailers to add promotions to their product listings on Google Shopping to help make them stand out.
Google says this is one of the many steps we're taking to provide traffic, technology and tools to help retailers grow their business. In addition, "they can distribute their promotions on other Google properties such as Google Maps for Android and the Google Offers app, and attract shoppers to their store" Google informs.
In a few simple steps retailers can create a promotions list, map it to the right products in Google Shopping and upload to Google Merchant Center.
"Our system supports user specific redemption codes and associated reporting, enabling retailers to measure the performance of each promotion."
Already, over 25 well-known U.S. retailers, including "1-800-flowers.com, OfficeMax, Inc., Tommy Hilfiger, Express, Chico's, Overstock,Guitar Center, Drugstore.com and Wayfair," are part of this program. And, the company plan to expand the program to include more retailers in coming months.