Relevant Additional Search Ad will Show on Google Play for Some Queries

Innovations like search ads on Google Play have proven to be a useful way to surface new apps for consumers and provide additional value for developers. Box will integrate with Docs and Springboard.

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Search ads on Google Play just received an update fine-tuning the ads experience to deliver more growth for developer community.

Taking a cue from significant improvements of content discovery for users and advertisers with "search ads already showing next to organic search results on Google.com," the company in February last year launched "search ads on Google Play" as well.

The aim was to enable developers to drive more awareness of their apps and provide consumers new ways to discover apps that they otherwise might have missed.

Today's update brings following improvemen:

Now instead of displaying ads on top for the page fr app-specific searches on Google Play, Google notes, "organic result for the app will show at top of the page," which will follow by "additional organic results and possibly ads for relevant apps."

Encouraging developers, Google advise them to monitor their campaigns as there may be "some natural changes in performance metrics" as the updates roll out takes place.

Google says, Play will begin to show a additional relevant ad for some queries for example "music streaming app" and "exercise app." "This new ad spot gives developers an additional opportunity to promote the apps you've worked so hard to build," writes Google.

In other news, Box integrates with Google Docs and Google Springboard for a seamless experience for working and collaborating in the cloud.

With this integration on-board, Box will now act as a third-party repository for Docs, Sheets and Slides," writes google, "allowing users to create and collaboratively edit Google Docs directly from Box," google added.

Google Springboard, which connects people and information with Google-powered search and intelligence, through this integration, "will help users find the right information at the right time," no matter where it's hosted — in Gmail, Drive, Docs or in Box, google said.