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Feb142018

Real-Time Config and More for Ads on AMP, Chrome Will Filter Disruptive Ads on Sites

AMP for Ads success hero

Google continuing with AMP (Accelerated Mobile Pages) success revelations said today, over 31M domains have embraced the open source project since October 2015, and, publishers are now leveraging AdSense and Doubleclick Ad Exchange on AMP are now earning 3X more revenue per day as they begun generating up to $6 million per week from ads.

Also, more that 100 ad tech platforms are now supporting the open source AMP Project.

The company also took opportunity to make several new partnerships and technologies annoucements around the Ads and Accelerated Mobile Pages said, “all publishers should approach monetizing their AMP pages with the same optimizations as their non-AMP pages to ensure they are capitalizing on this growing revenue opportunity.”

Contiuing Google said, over the time AMP project has evolved as it has brought more performance and capabilities to ads on AMP (renranded now as AMPHTML ads). Towards this end, a key mechanism called “Fast Fetch” that renders ads uo to 2.7 seconds faster on AMP than the legacy system was introduced in Aug 2017.

In the GIF animation below you can an example of AMPHTML Ads:

AMPHTML ads example image

In fact, in 2.7 seconds, there are over 130,000 Google searches made, 140,000 YouTube videos viewed, and 5,000,000 emails sent.

“AMPHTML ads load up to five seconds faster than traditional ads and prevent the spread of malware ensuring brand’s experience is both viewable and secure. Also it work across both AMP and non-AMP pages.”

And starting today, publishers can now leverage third-party techs along side Fast Fetch through “Real-Time Config” without compromising their monetization strategy—for example, “publishers can now leverage their data management platforms or server-side demand aggregators such as Prebid Server on their AMP pages,” Google stated.

In addition to AMP monetization, Google also today introduced new tools and partnerships to accelerate ad creatives for AMPHTML ads with AdZerk, Logicad, and Google Web Designer are now joining exisitng partners that already support AMPHTML ads, including Triplelift, Celtra, and DoubleClick.

Start delivering performing ad creatives with AMPHTML ads by leveraging open-source AMPHTML ad templates on AMPbyExample—or get started by reaching out to a supporting platform here.

In other ads related news, Google notes that to already existing securtiy features, such as: Safe Browsing, pausing autoplay Flash—they are also taking care of the annoying video ads that hides the exit icon as they play at full blast or gaint pop-ups.

“These ads are designed to be disruptive and often stand in the way of people using their browsers for their intended purpose—connecting them to content and information,” Google wrote.

To tackle this most disruptive problem, starting on February 15, Chrome will stop showing all ads on sites that repeatedly display these annoying ads after they’ve been flagged. This change may also affect sites that contain Google ads.

Explaining the reason of this filteration, Google said that already people are blocking annoying ads using ad blockers, but this practise hurt those sites also who aren’t doing anything disruptive. But, the filtering out disruptive ads will keep the web healthy while also giving people a significantly better user experience.

“It’s clear that annoying ads degrade what we all love about the web.”

Google notes it will be relying on the Coalition for Better Ads to determine which ads to show or not to show.

See the image below of Chrome automatically blocking intrusive ads on sites that have been found to violate the Better Ads Standards, but users have the option to disable the feature by selecting “allow ads on this site.”

Chrome will automatically block intrusive ads on sites

Starting on February 15, Chrome will block the following five types of “bad” ads:

  1. Occupies more than 30% of the area of ​​the phone screen.
  2. Overlay the full screen and display the countdown timer.
  3. Automatically play with audio video.
  4. Can not afford the ads.
  5. Suddenly pop up and cover part of the screen.
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