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‘Reach by frequency, Incremental reach’ and More Features Coming to DFA Report Builder

DoubleClick for Advertisers (DFA)DoubleClick for Advertisers (DFA) team today shared that this month the team is adding some new features to Report Builder, per DFA blog post:

Reach by frequency
Now in Report Builder you can get the Reach by Frequency report which shows the number of users you reached by the number of times you’ve reached them.

Incremental reach
The team introduced three new metrics that measure the number of additional users reached by time period (day, week or month). These new metrics are useful for analyzing the incremental number of people you are reaching for each day of spend. So you can tell within a given time frame whether your spend is going towards reaching new people or if you’re just hitting the same people again and again.

Reach and incremental metrics are broken down by click, impression or total reach.

Reordering Floodlight activities and custom rich media events
The drag and drop interface of Report Builder is now also handy when you want to change the order of Floodlight activities and custom rich media events in your reports.

Copy and delete saved reports
Now you can save additional time by being able to copy or delete saved reports in the ‘Reports’ tab.

Export Summary reports option lets you export summary reports to Report Builder. Upon export, you’ll see a pre-built page in Report Builder based on your current view of the Summary Reports tab and the great thing is this view is not limited to the number of rows on screen.

Also, Google Affiliate Network interface updates to give users quick access to comprehensive and interactive help — now, in the lower left of each page in your account, you’ll see a new and improved help widget that displays relevant help information based on the page you’re on, informed Affiliate Network team.

Google Affiliate Network New and improved sidebar help widget

Benefits include:

  • Advertisers can quickly access the Getting Started Guide and learn about creating links, supplying merchandising information and advertiser-specific terms, and more
  • Publishers can get quick access to the Publisher Beginner’s Guide, learn about setting up product feed subscriptions, and watch a step-by-step video on setting up link subscriptions

Also, Starting with v201109, AdWords API team enabled stricter validation of the SOAP Body, meaning that XML that did not closely follow the XML Schema defined in the WSDL would be rejected with a SOAP fault.

“This stricter validation enables developers to detect flaws in their applications, such as sending an unsupported field, at development time rather than later discovering that field was ignored. The stricter validation will trigger a SOAP fault for any SOAP Headers that do not match the XML Schema defined in the WSDL,” informed Kevin Winter.

Keving says in the coming weeks, they will also enable stricter validation of the SOAP Headers. “Currently, SOAP Headers that don’t validate against the XML Schema are ignored. This includes headers such as clientEmail/applicationToken (both of which do not apply to v201109) or partialFailure, which is case sensitive (will not accept “TRUE” or “True”, only “true”). When clientEmail is ignored, the request will target the authenticating account (often an MCC), which will, for example, return an error message if you attempt to add a Campaign or no results if you make a GET request,” writes Kevin.

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