Seller Rating Extensions was introduced to AdWords back on June 29, 2010, that help users identify highly recommended advertisers, seller rating extensions often provide a CTR lift to sellers who consistently deliver a positive online experience.
Today, after 2+ years, Google introducing a change to seller rating extensions to help keep ratings fresh and relevant. "Previously, we would show seller rating extensions only for advertisers that have at least 30 lifetime reviews and a 4-star average. Moving forward, we will only show seller rating extensions for advertisers that have at least 30 reviews over the last 12 months and a 4-star average," Google stated.
Since customer opinions about a business can evolve over time, "this change will help make seller rating extensions more useful and relevant for searchers," Google adds. It should also benefit businesses that satisfy customers and garner positive reviews on an ongoing basis.
To learn more about seller rating extensions, visit this AdWords Help Center article.
In other Google product news,
Chrome turns four on September 1st, and since its launch on Sep 1 2008, has introduced a more seamless experience across the devices everywhere.
"Building on four years of security work, recent improvements such as more robust plug-in sandboxing and Safe Browsing for downloads ensure that your browsing is more secure than ever before," posted Sundar Pichai, SVP, Chrome & Apps.
To celebrate the moment, Google also created a Chrome Time Machine (of sorts) that lets you travel through key moments in Chrome's history over the past four years.
"You may even uncover a special birthday gift from the Chrome team, if you find the hidden clue and type in the secret code," Pichai adds.
A new quickstart guide to the Drive SDK and the Drive API is introduced today in 6 languages to help developers run their first Drive app in less than 10 minutes: Java, Python, PHP, .NET, Ruby and Go.
Once you are up and running, add more features "such as reading a file's metadata and content, update an existing file, integrate with the Drive web UI and list your Drive app on the Chrome Web Store to drive in more users!," Google said.
At the end of this short guide, you'll have: