At OMMA Global, Google's Aitan Weinberg, Sr. Product Manager for Audience Solutions, presented on "Raising Awareness & Driving Sales with Audience Solutions," discussing the ability to reach the right customer at the right time with the right message as being one of the most important elements of a campaign, said Desiree Motamedi, Product Marketing Manager.
Adding, "When selecting a vendor for audience targeting, Aitan reviewed 5 ways to help increase ROI for your campaigns":
- Remarketing complements search campaigns
- Use demographics to tailor every creative
- Leverage Audience Insight reports
- Review a collection of campaigns for a blended CPA
- Understand your share of user and determine levers to reach everyone
Watch the video below to hear more tips on how to leverage audience data: