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Mar162017

Quickly Uncover Issues Affecting Bid Strategy with DoubleClick Advertiser Health Panel

DoubleClick introducing a new health panel for Advertiser, with details and recommendations for fixes, a timeline to show when issues start and end, and icons representing issue severity in the new bid strategies Overview page.

The new Overviews page in DoubleClick now automatically surfaces issues affecting bid strategy and help to monitor any apply the fixes you decide. And, the “performance summary graph,” shows a timeline highlighting days when an issue was detected and a fix was applied.

The new icons throughout the bid strategies page help identify “the severity of detected issues, status of automated fixes, and when bid strategy is learning,” writes DoubleClick team. “These icons let you quickly see the severity of all your issues and make it easy to prioritize the ones you should fix first,” it added.

Additionally, a brief summary of all the issues detected on a particular day can be seen by hovering over the icon in the performance summary graph.

DoubleClick Advertisers Health Panel: See issues affecting bid strategy
DoubleClick Advertisers Health Panel: See issues affecting bid strategy

“If a small number of keywords are hitting the max bid limit, you’ll see the minor issues icon,” explained the team. Adding, “if a large number of keywords are hitting the max bid limit, the critical issues icon will show:”

As the new health panel provides information about issues affecting bid strategy and their fixes, with just one click, you can automatically apply the recommendation and move on to the next one.

For each message displayed, “an overview of the issue, estimated impact on conversions, revenue and spend, as well as links to learn more or apply an automatic fix are displayed as well,” the team said.

DoubleClick Advertiser Health Panel: details issues and automatic fixes
DoubleClick Advertiser Health Panel: details issues and automatic fixes
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