Google Affiliate Network highlighted a few new enhancements to recommendation engine for publishers to find relevant, high-performing affiliate links and advertiser programs.
First up, now, when you sign in to your publisher account and click the Links tab, you can find similar links. For example, "if you find a link and want to see if there are related links you could also promote, just click on 'Similar links'. If more links are available, you'll immediately see different sizes and as well as links with similar performance potential," Google explained.
Also, Google now enabled a new ability to "search by category." When you find a link you like and want to find more links in that category -- "just click the category you're interested in and it will automatically set the filter to what you want."
This feature is also extended to the Advertisers tab to help quickly find similar advertisers and advertiser categories.
Finally, these new features now are also available to advertisers. If you're an advertiser, "just sign in to your account and click the Publishers tab to also find similar publishers. You can also search by publisher segment and publisher category," Google added.
In another blog entry, Google announced of bringing together DoubleClick's advertising technology products into the "DoubleClick Digital Marketing (DDM)" platform for advertisers and agencies.
Here are the details of upgrading two platforms: DoubleClick Bid Manager and DoubleClick Studio to DDM:
DoubleClick Bid Manager going into beta with a notable volume of traffic flowing through the system, and will be available to all customers in October. "With the DoubleClick Bid Manager upgrade and its integration with DDM, buyers can now access cross-channel opportunities that are only available through a unified system," DFA team said.
DoubleClick Studio, which facilitates a streamlined workflow between media and creative agencies for the web's most engaging ad formats. The new version 2, now delivers a faster and more responsive UI and integrated dynamic content capabilities.
The new universal navigation bar and application switcher for users of DoubleClick Search, DoubleClick Bid Manager and DoubleClick Studio "will facilitate seamless switching between DoubleClick products, saving time for marketers who are using our platform to manage their campaigns across multiple channels."
In addition to integrating platforms, also launching by the end of September a free "Attribution Modeling" in Multi-Channel Funnels in DoubleClick for Advertisers.
"Attribution analysis can help identify what is driving customers, but until recently it's only been practical for the most sophisticated advertisers," the team said. Some benefits of this approach include:
- "Ready to use data -- the attribution modeling data will live within DFA, so there's no delay between when you want to run an analysis, and when you can actually start.
- Flexible, customizable, transparent models -- you can take advantage of five standard attribution models in DFA, or build your own custom model tailored to the needs of your business," added DFA team.