Promoted Videos allows promoting videos on YouTube when users are searching for or watching videos. Until now, Promoted Videos have been priced on a cost-per-click (CPC) basis; you were charged every time a user clicked on a Promoted Video ad. Beginning May 25th, Google is changing the pricing structure to cost-per-view (CPV) model, shifting the focus to actual viewership, announced Google.
"This change means you'll be charged only when a user clicks on a Promoted Video ad and starts to watch your video content. This pricing model ensures that your advertising costs are more closely connected to your goal of driving trackable video viewership," Google stated.
"How Bids Work
When you create your Promoted Video ad, you'll be asked to set a maximum CPV, which's the max amount you're willing to pay for a video view. Promoted Videos use the AdWords discounter to automatically reduce your costs. As always, we'll only charge you one cent more than the next advertiser on the page competing for the same or similar keywords/placements, ensuring auction-driven efficiencies.
What You'll See
As before, Promoted Video campaigns can be set up and managed right in AdWords or via ads.youtube.com. As of May 25th, billing terms from all Promoted Videos campaigns will officially convert from CPC to CPV and will be reflected in your advertising dashboards in both systems. If you're using AdWords to purchase Promoted Videos on YouTube, you may continue to see mentions of CPCs in your campaign dashboard as we introduce additional CPV formats and adjust verbiage in the system," Google explained.
More Info: Help Center
[Source: Inside AdWords]