Google launched “YouTube Sponsored Videos” — a new advertising program that enables video creators to promote their video on YouTube and make it easier for people to find it? Anyone can use Sponsored Videos to make sure their videos find a larger audience.
How does Sponsored Videos work? Easy-to-use automated tools allow content owners to decide where they'd like their videos to appear, place bids in an automated online auction, and set daily spending budgets. Then, when people search for videos, YouTube will display relevant videos alongside the search results. These videos are clearly labeled as "sponsored videos" and are priced on a cost-per-click basis.
You can learn more about these tools in the video below: