Project is a new magazine made specifically for Apple iPad by Richard Branson's Virgin. Project app is free, but each issue of the magazine will set you back $2.99. However, that's a one-time price for a whole month, and apparently you'll get new content from time to time during that period.
Project's 'cover' is dynamic and movie-like, and the first issue has Jeff Bridges on it.
Project will only work on iOS 4.2, so make sure you have the latest version of the operating system installed on your iPad before trying it.
Download From: iTune App Store