On December 2, 2010, Google announced four initiatives to tackle the problem of copyright infringement online — in a Google Privacy blog post today, Kent Walker, SVP and General Counsel announced that they made considerable progress on each front, and will continue to evolve further.
- Acting on reliable copyright takedown requests within 24 hours. We promised to build tools to make it easier for rightsholders to submit DMCA takedown requests for Google products (starting with Blogger and Web Search), and to reduce our average response time to 24 hours or less for submissions using these new tools. We built the tools earlier this year, and they’re now being successfully used by more than a dozen content industry partners who together account for more than 75% of all URLs submitted in DMCA takedowns for Web Search. Our response time for these partners is now well below the 24 hour target. In the coming months, we’ll be making these tools available more broadly to those who’ve established a track record of submitting valid takedown requests.
- Preventing terms that are closely associated with piracy from appearing in Autocomplete. Beginning in Jan, we started filtering terms closely associated with infringement from Google Autocomplete, our feature that predicts search queries based on popular searches from other users.
- Improving our AdSense anti-piracy review. We’ve always prohibited the use of our AdSense program on web pages that provide infringing materials, and we routinely terminate publishers who violate our policies. In recent months, we’ve worked hard to improve our internal enforcement procedures. In April, we were among the first companies to certify compliance in the Interactive Advertising Bureau’s (IAB’s) Quality Assurance Certification program, through which participating advertising companies will take steps to enhance buyer control over the placement and context of advertising and build brand safety. In addition, we’ve invited rightsholder associations to identify their top priority sites for immediate review, and have acted on those tips when we have received them.
- Improving visibility of authorized preview content in search results. We’ve launched Music Rich Snippets, which allow legitimate music sites to highlight content in the snippets that appear in Google’s Web Search results. Rhapsody and MySpace are among the first to implement this feature, which has been developed using open web markup standards, and we’re looking forward to more sites and search engines marking up their pages. We hope that authorized music sites will take advantage of Music Rich Snippets to make their preview content stand out in search results.
In addition to the above, Walker said “We’ve expanded our movie rental services on YouTube and launched the Google eBookstore, featuring a wide array of books from authors and publishers. We also continue to improve YouTube’s Content ID system to help more copyright owners (including song-writers and music publishers) to monetize their works and are working with WIPO on a rights registry that will help African musicians license their works.”