Helping merchants gather feedback about theri products and to drive more qualified traffic to their site online as well as offering shoppers with critical information for making purchase decisions, Google just made the 'Product Ratings' available today in all markets where Google Shopping is present.
"To help shoppers easily find this information when searching for products, we're introducing product ratings on Product Listing Ads," writes Google.
Product ratings, a 5–star rating system was first introduced in 2014 in the U.S. and appear in the form of stars and review counts on Shopping ads. The review data for the product is aggregated from multiple sources including merchants, third-party aggregators, editorial sites and users.
Those having an Merchant Center account for their store are already eligible to enable product ratings on Shopping ads.
Else, just sign up and begin the process of submitting review content by completing product ratings form, "once you satisfy the program requirements you can begin uploading Product Ratings feeds to your Merchant Center account," google said. Alternatively, you can also choose from one of Google's approved third-party aggregators.
Merchants can now collect reviews about their products sold through Google Customer Reviews, as shoppers are now asked to share their shopping experience as well as about the product they purchased from an online store. "The reviews about shopping experience collected from the completed purchases will contribute to a seller rating, while the product reviews collected make merchants eligible to show product ratings," says Google.