Alma Whitten, Google's Privacy Engineering Lead, wrote for Forbes, “she discusses Google's commitment to user choice and transparency. In the piece she describes how privacy is something we think about everyday because it’s good for our users and critical for our business. Privacy is alive and well. At Google, we're working to keep it that way.” “Google, like any company, needs to make a profit to stay in business. But we know the only way to stay in business is to give users what they want. They want useful products that make their lives easier--products that help them get to where they're going, keep in touch with their family or find the right recipe for dinner. Most users are willing to provide some basic data, such as their current location, their e-mail address and their food preferences, in order to find the information they're looking for. But users want more. They want real control over the data they provide and the information they receive. They want to make sure that their information remains private and secure,” said Alma.
More info: Google: Privacy Is Alive And Well