U.S. President Barack Obama's re-election campaign for 2012 elections just been kicked off, and it makes clever use of Facebook as a tool for spreading the word and amass supporters.
Obama's Facebook page has been "liked" by close to 19 million people.
When you connect to your Facebook account on the campaign website, an interactive banner will appear on the top of the website that shows you which of your friends aren't "in" yet, profile pictures included. You're invited to put post a message to your friends' walls to prompt them to join the "Are You In?" application.
You can easily scroll to your friend list by skipping from one to the next, and you can add an optional message when you opt to post to a friend's wall.
This's how the message appears:
According to a message posted on the campaign website, they’re starting off ‘small’ both online and offline and plan to boost efforts at a later stage.
YouTube is also one of the things that have apparently worked over the past few years. In emails and text messages sent to supporters earlier today, in which Obama announced that he would be filing papers to launch the 2012 campaign, the video below was promoted.