RUNNING a storied enterprise like Microsoft — software heavyweight, geyser of cash, corporate icon — is about much more than energy and commitment, says Steven A. Ballmer, the company’s chief executive. It is all but a calling, an article of faith.
“You’ve got to be very realistic about where you are, but very optimistic about where you can be,” he said during interviews this month. “And the day you can’t be both of those things, you shouldn’t be a leader of a company like Microsoft. You have to believe; you have to believe; you have to believe.”