While this is not news – it really should be. Most of the small search engines are arbitraging one way or another. And the Big Three (clearly 3 since Ask back fills Google PPC) make their cuts on the front end. A Bruce Clay map for all the PPC partnerships and the rules that govern them would be handy.
Guess that is the level where Google would pay them more to put their ads in… so some of our $10 plus Google terms pay Ask more (rumors of what percentage vary but let’s work with 60%) – they get $6 a click from Google when we advertise for say $3 on Ask…. so the CTR would have to be 200% to make them enough money to change….
PPC, Google, ASK, Partnership, Online Advertising, CTR