Pinterest Search Ads Open to Self-serve Advertisers with New ‘autotargeting’

Pinterest opens search ads to self-serve business, adds an option to automatically target related pins.

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Pinterest Search Ads Hero

After rolling out a suite of new search ads solutions to help marketers reach people searching on Pinterest, the company is making this new ad placement solution available to businesses of all sizes through the Pinterest Ads Manager —self-serve ad buying tool, Pinterest announced this week.

In addition, the company is also introducing a new feature called "autotargeting," powered by the Taste Graph, it automatically target search ads to relevant searches beyond the traditional set of keywords.

Theryby, Pinterest advertisers can now start a new search targeted campaign using the Pinterest Ads Manager or by using the updated Bulk editor.

New tools to craft an effective campaign now available in the Ad Manager, include:

  • Fine tune your targeting with broad, phrase and exact match keywords. Get precise control over which searches your ad appears in by using phrase and exact matches to narrow in on specific searches, or use broad match to reach a wider audience.
  • Use negative keywords to exclude terms, so your ad for "coffee tables" won't show up when someone's really searching for a new coffee brew.
  • Plus, search term reports to help you optimize your search strategy.

Pinterest recommends to evalute campaigns using longer attribution at least a 30–day conversion windows to effectively measure your own search success.

Ready to get started, visit the Ad Manager over here.