“Picture the Impossible,” is a reality game created by Rochester Institute of Technology and Rochester Democrat and Chronicle newspaper, with technical development funded by Bing. Contestants’ll compete for prizes they can win for themselves from Kodak while at the same time helping charities including Foodlink, Unity Health and the Wilson Commencement Park. The culmination of the game is the invite-only ball on Halloween, where 300 contestants who’ve scored high enough in the challenges can attend. Facebook, registration opens Sep 5th, while the game itself runs Sep 12th through Oct 31st (the ball is on Halloween of course). Sign up here.
More info: Bing Search blog