One among over 200 unique aglorithms that Google use to PageRank, called 'Penguin', today received an update in all languages.
"Penguin", was first launched in 2012, has the following key changes today:
Until today, Penguin needed to be refreshed periodically to update the sites list, but now "it is real-time". With this change, "Penguin's data is now refreshed in real time," write google. So changes "will take effect shortly after Google bot recrawl and reindex a page." "It also means we're not going to comment on future refreshes," added Google.
In addition, Penguin now devalues spam by adjusting ranking based on spam signals, 'rather than affecting ranking of the whole site."
"Historically, the list of sites affected by Penguin was periodically refreshed at the same time." Once a "webmaster considerably improved their site and its presence on the internet," many of Google's "algorithms would take that into consideration very fast," but others, like Penguin, "needed to be refreshed."
Also, in the latest series of AMP'd tips, here is the top 8 things for you to consider when AMPlify your websites.
Fist up, if you are using any of the popular Content Management System (CMS), you can download the plug-in and install it to getting AMP pages up and running.
And, since AMP works great with static web content, it's however less useful for single-page apps heavy on dynamic or interactive features, "such as route mapping, email or social networks."
When you AMPlify, rather going for the whole site, start progressively with simple, static content pages like articles, products, or blog posts. "This approach allows you to keep the homepage and other "browser" pages that might require advanced, non-AMP dynamic functionality," google explained.
For a new site, you can however create the whole site with AMP. To begin with, check out the getting started guidelines.
In order to appear in search results, AMP pages need only be valid AMP HTML. Some products integrating AMP might have further requirements than the AMP validation.