In an effort to convince consumers to pay via its service, PayPal is planning a massive promotion in which it will give $100 million back to users. Those who buy from a list of merchants that have joined the holiday program will be eligible to receive up to $20 off their purchase.
The promotion will run from November 23 to May 15, 2007. In addition to rebates, customers can receive coupons and free shipping. On the list of those merchants taking part are Dell, Barnes and Noble, Starbucks, PetSmart, and Hewlett-Packard. PayPal parent company eBay says the promotion could involve up to 100,000 merchants that use the service.