Panel Discussion on unique opportunities and challenges that online Co-Op brings

In the video embedded, Tom Bartley, President of TAB Consulting and Tyler Murray, Global Digital Practice Lead at Saatchi & Saatchi X discuss the unique opportunities and challenges that online co-op brings. While co-op advertising does not happen overnight, with thorough education, experimentation, and identifying shared objectives, a retailer and a vendor have the promise […]

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In the video embedded, Tom Bartley, President of TAB Consulting and Tyler Murray, Global Digital Practice Lead at Saatchi & Saatchi X discuss the unique opportunities and challenges that online co-op brings. While co-op advertising does not happen overnight, with thorough education, experimentation, and identifying shared objectives, a retailer and a vendor have the promise of strengthening each of their brands online by working together:

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About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he’s engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.