Google AdSense team shared a short video to help publishers following best practices, as outlined on Google’s webmaster guidelines, when placing new ad units on your site.
“Placing additional ad units on your site can have a big impact on your earnings. However, sometimes publishers find it difficult to decide whether an additional ad unit makes sense for their site. We recommend that you only place ad units on pages that are rich in original content and keep the user experience in mind as you think about where you place your ads,” the team blogged.
Take a look at the video below for more information!
Also, as the Valentine’s Day is just upon us, with that in mind, AdWords team has posted some tips to spice up your AdWords text ads. “Start by taking a moment to consider what you want to do with your ad. Then use the six guidelines below to create an ad that’s accurate, to-the-point, and engaging,” the team blogged:
- Highlight what makes your business, product, or offer unique
- Include prices, promotions, and exclusives
- Tell your customers what they can do
- Include at least one of your keywords in your ad text
- Match your ad to your landing page
Finally, Google also announced the DFP API v201201, that brings some frequently requested features including using date time strings in PQL statements, filtering objects based on last modified date and times, including a PQL statement to limit a report (such as just running a report for one order), and more.
A full list of features can be found on release notes page.