DoubleClick for Publishers (DFP) and DFP Small Business released a number of updates to help publishers of all sizes maximize the value of every impression. A complete list changes is always available on the DFP Help Centers.
Here is what is new: Now available in DFP
Master and companion roadblocks for creative sets: This new opt-in feature allows you to create roadblocks where a master creative is always delivered first. Also, "master/companion roadblocks give you controls to manage how companion ads are delivered. Set the line item to require all creatives in the set serve together, to always deliver the master with at least one companion, or to serve as many companions as possible when the master is served," informs DFP team.
For Mobile, a new targeting option for mobile line items is now available and let you target mobile ads by specific mobile carrier.
DFP and DFP Small Business:
Google AdMob SDK v6.2 updated for iOS is now available for download on the developers.google.com site. This release include adoption of Apple's new Identifier for Advertising (IDFA).
Two new optional fields for Image Creatives:
- "Alt Text: You can now include Alt Text to better serve your users utilizing screen readers or to show text to users with images disabled on their browser.
- 3rd-Party Impression URL: Add a 3rd Party impression URL to image creatives delivered by DFP."
To improve the user experience and improve the load time of the orders screen, the following changes are made:
- Default Orders screen change: The 'My Orders' filter now reflects orders which you've created as well as ones you've been assigned to as primary/secondary trafficker or primary/secondary salesperson. In the near future "the default Orders screen will become the 'My Orders' view and a new 'All Orders' filter will be added to reveal all the orders you have permission to view," the team said.
- Tabbed View for Orders: Now, "when you navigate to an order you'll see two tabs: one providing an overview of the order's line items and another displaying the order's settings (such as trafficker and salesperson assignments)," added DFP team.
A new AdWords Hangout on Air hosted last week, the first part of the three-part HOAliday series discussed some tips to keep ads running during this crucial time for your business.
"We first explained how to avoid in ad delivery when you'd like to change your ad text to show a holiday promotion or deal. We then shared a few of our best tips with automated rules and billing best practices to make advertising for your business easy during a season that you should get to enjoy, too," wrote Google.
Watch the full 20-minute Hangout on Air video below: