Optimize Your AdWords ROI with Google Analytics

Google Ad Planner’s new traffic estimation model should help reduce some of the confusion that often surrounds tracking the number of unique visitors to your site. Here are the new features: Added Unique Visitors (cookies), a new cookie-based metric, to help you cross-check and compare metrics, similar to Google Analytics unique visitor metrics. Changed Unique […]
Google Ad Planner’s new traffic estimation model should help reduce some of the confusion that often surrounds tracking the number of unique visitors to your site. Here are the new features:
  • Added Unique Visitors (cookies), a new cookie-based metric, to help you cross-check and compare metrics, similar to Google Analytics unique visitor metrics.
  • Changed Unique Visitors to Unique Visitors (users) so it's clearer that you're reviewing estimated numbers of real world users.
  • Placed the Unique Visitors (cookies) and Unique Visitors (users) metrics on a site's profile page so you'll have a more comprehensive view of how a specific site can support your media planning. Learn how to make the most of these two metrics.

Full Article

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.