Google's new AdSense optimization series launched today brings the publishers opinion who have opted in to receive "customized suggestions about AdSense implementation" about the suggestions.
In the first part, five who those publishers participated in a Google+ Hangout and discuss how changing ad unit sizes and placements has increased their AdSense revenue and clickthrough rates.
Check out this video:
….and, visit the Help Center to learn more about recommended ad formats and placements to help you decide which changes you'd like to make next. Not matter, what you do, but keep in mind Google's penalty over heavy ad placements on a page.
In other Google news, to help merchants making it easy to optimize their Google Shopping accounts, especially before the holiday season, Google recently released an update to AdWords Editor that "allows retailers to easily manage Product Listing Ads at scale."
Also, Google recently started ranking the results in Google Shopping based on a combination of relevance and bid price--"just like Product Listing Ads are ranked," Google said.
"While products listed without a bid will continue to show until the final transition to a commercial model is complete in the fall, advertisers who are promoting their products with Product Listing Ads will have better positioning and increased traffic," Google informs.
Merchants "who create Product Listing Ads will also have greater control over where their products appear in Google Shopping, due to the inclusion of bid as a factor in ranking," Google added. And in the future, "they will have the opportunity to differentiate their businesses and market special offers, such as, "30% off all refracting telescopes"."
Also, Google notes that only "9 days are left for the merchants to take advantage of limited time offer to make a transition to Google Shopping" that include following two incentives:
"Google Shopping was announced in May this year, a new shopping experience that makes it easy for shoppers to easily research purchases, compare different products, their features and prices, and then connect directly with merchants to make purchases."
- "All merchants that are promoting all of their online product inventory and who are compliant with Google Shopping policies by August 15, 2012, will receive a monthly AdWords credit of 10% of their total US spend on Product Listing Ads through the end of the year.
- Additionally, merchants active on Product Search as of May 30, 2012 can fill out this form by August 15, 2012 and receive a $100 AdWords credit to use toward Product Listing Ads," informs Google.
Google recently poublished a FAQ answering the question around AdSense Ad blocking. Those new, "AdSense provides strong controls that enable you to allow and block ads on your website. However, Ad blocking shouldn't be thought of as a means of account optimization, but as a way to make sure you're satisfied with the ads that are shown."
Per AdSense blog post:
Myth: It doesn't matter how many ads I block, they'll just be removed from my site.
Ad blocking should be used sparingly. Displaying all ads creates the most competitive atmosphere in the ad auction, with the largest amount of ad inventory possible competing for an impression on your site. That said, there are some good reasons for blocking ads:
- You're sensitive to the content of a particular ad (or category of ad) and would prefer it not to show on your site (e.g., politics, sexuality, or religion).
- You want to block ads from a particular company because you already have a direct advertising deal from them.
- You want to block ads from a competitor of your business.
Myth: If I block low paying ads I'll make more money.
Even if a particular ad is only contributing a small portion to your revenue, blocking it will likely cause a lower revenue-generating ad to show. We'll always display the highest-paying ad, so if an ad appeared on your site, it meant that it was the highest-performing ad of all available.
Myth: I blocked some ads for a few days and my earnings went up. This means blocking helped my earnings grow!
Earnings in your AdSense account can constantly fluctuate. Your revenue depends on a number of variables from traffic changes on your site to advertisers changing their bids. Be careful when assuming that correlation indicates causation!
As mentioned in this Help Center article, we target ads based on your content and audience. The ads that you see aren't necessarily the same ones your users see (e.g., interest-based advertising and geotargeting). Also, ads that may seem off-topic to you as a publisher might actually be the most valuable to the user in that browsing session.
Myth: If I block enough ads, I can essentially pick the ads that will show on my site.
As Hal Varian, the Chief Economist at Google, stated, the ads that win in the auction are the ones that are expected to deliver you the most revenue, while ensuring a good user experience. The same ads don't always appear on your site for a variety of reasons, ranging from changes in advertiser spend to geotargeting of users.
Myth: The 'Allow and block ads' tab of my account is the only place I can block ads.
In addition to blocking ads via the AdSense interface, you can install the Google Publisher Toolbar to block ads while viewing your pages in a Chrome browser. The Publisher Toolbar is a Chrome extension that lets you view up-to-date information about your AdSense account, offers an overview of your earnings and performance, and provides ad overlays with in-page reporting.
Myth: Because the ad is an image or rich media, there's no way to find the destination URL without clicking the ad and violating AdSense policy.
As a publisher, you have a few options when trying to find out which URL you want to block:
- If you're using Chrome, install the Publisher Toolbar extension mentioned above, which allows you to block ads as you're seeing them on your site.
- In your AdSense account, you can opt into the Ad Review Center where you can see all of the ads shown on your site, including text, image, and rich media ads.
Myth: I don't see any ads in the Shown Ads tab of the Ad Review Center, but I see ads on my site. The Ad Review Center doesn't work!
The Ad Review Center is a tool that allows you to review individual ads and choose whether or not to let them be displayed on your pages. Ads in the Ad Review Center have shown within the last 30 days. If your site has not shown any ads within the last 30 days, no ads will show in the Ad Review Center. Also, if you have very low traffic on your site, you may not see ads in the Ad Review Center. After you've submitted the request to opt in to the Ad Review Center, please allow 24 to 48 hours for ads to begin showing under the Shown Ads tab.