Opera has seen a massive increased in downloads of its browser following the introduction of the browser ballot 'choice screen' into Microsoft Windows 7. According to three days worth of Opera data, the ballot screen has handed the company a massive boost across Europe – with the UK seeing an 85% increase in downloads for Opera 10.5. "This confirms that when users are given a real choice on how they choose the most important piece of software on their computer, the browser, they’ll try out alternatives" said Hakon Wium Lie. "A multitude of browsers will make web more standardised and easier to browse". According to Opera, the increase represents a doubling from normal download numbers on average – and the impact in some countries has been larger still. Poland (328%) Spain (215%) and Italy (202%) top the list of increases, with the UK's 85% actually one of the smaller changes.