Opera Software announced that the "Opera Mobile Store" is now open. This storefront is a featured Speed Dial link in the Opera Mini and Opera Mobile browsers, which makes the storefront immediately accessible by more than 100 million people who use an Opera browser on their mobile phones. The Opera Mobile Store has been built and delivered through a strategic partnership with Appia, the leading provider of open application marketplace technology. The Opera Mobile Store offers both free and paid apps for virtually any mobile platform and device.
OMS uses Appia's storefront commerce technology and leverages a wide catalog of apps for phones with Java, Symbian, BlackBerry and Android operating systems. The storefront experience is customized to each user's phone, providing a tailored catalog based on the phone's operating system, local language and currency.
In its pre-launch state, the Opera Mobile Store attracted more than 15 million users in February, from 200 countries, achieving more than 700,000 downloads per day. These metrics establish the Opera Mobile Store as a top 10 mobile application store around the world.
To support the Opera Mobile Store, Opera Software has also launched the Opera Publisher Portal, providing developers with an easy way to get their applications on to the Opera Mobile Store and in front of millions of Opera users every month.