OpenX and Microsoft have entered into a partnership that’ll allow companies to cross-market and promote products to their respective publisher bases. Under terms of multiyear agreement, OpenX becomes a preferred partner to publishers for enterprise ad serving solutions, and will promote Microsoft’s Content Ads monetization products to its existing base of Web publisher customers. Most notably, Microsoft’ll have a major distribution channel for its monetization products through OpenX’s community of more than 150,000 Web sites that serve more than 300 billion ads per month. OpenX will, in turn, gain access to a new base of potential customers — via referrals from Microsoft — for its enterprise advertising technology and services.
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