Just ahead of next week's make-or-break strategy day at Nokia -- analyst Adnaan Ahmad of Berenberg Bank in Hamburg published an open letter to Nokia CEO Stephen Elop and his former boss, Microsoft CEO Steve Ballmer, urging them to strike an exclusive deal to put Microsoft's Windows Phone operating system on Nokia's mobile handsets.
Here's one particularly paragraph from the letter:
Steve, you're probably thinking, "What do we gain on the back of this?" Well, 2 million units shipped in the last quarter isn't really much to write home about, given $500m in marketing programmes (ouch), but with Nokia on-side, you get access to a potential 20-25% global share over time -- and EXCLUSIVITY. Right now, do you really think HTC, Samsung and LGE are pushing your products ahead of Google's? You need to tie yourself to a high-volume player to be relevant, which I know goes against your DNA. But don't forget that your MS-DOS software was originally only for IBM and then claimed a near-monopoly in the market. And, Steve, if you're successful, we'll all forget your quotes from 2007. Do you remember this one: "Apple is a cute, little, tiny niche guy?" Or this one: "No chance Apple iPhone is going to get any significant market share?" (Ouch x2.) More importantly, your shareholders are going to be impressed that you've not gone after an expensive acquisition strategy in what's really (let's face it) a consumer electronics industry.
Here's full letter: