Open Bidder Beat announced at the recently concluded 2013 I/O conference, is a fully customizable toolkit for building real-time bidding applications.
Additionally, it also provide an administration console for managing bidder and load balancer instances within Google Compute Engine.
"By combining the speed and flexibility of the Google Cloud Platform with DoubleClick's expertise in real-time bidding, Open Bidder provides developers a robust platform to quickly create innovative RTB solutions," explains Google.
"With Open Bidder buyers can significantly lower the latency of their bidders by leveraging Google Compute Engine's scale, speed, and proximity to DoubleClick Ad Exchange. Now buyers can focus on developing new and innovative bidding logic instead of worrying about the complexity of scaling to over 250,000 qps while responding in under 100ms," Google write.
Open Bidder removes these barriers:
- "Development and maintenance of a scalable and secure infrastructure for their bidder
- Development of a robust system to apply bidding logic to incoming bid requests
- Development of a bidder with sufficient latency at scale to meet real-time bidding requirements."