Omniture, a leader in online business optimization services has launched an analytic tool called Genesis. Genesis is a plug-and-play application designed to reduce complexity and increase marketing ROI by automating the integration of marketing tools into the Omniture Online Business Optimization platform.
Omniture has partnered with an extensive list of leading and Accredited Application Partners across many categories to provide unparalleled online marketing value to its customers. Marketers will merely need to choose from a list of their existing vendors and “plug” them into their analytics platform, launching a simple-to-use integration wizard. For marketers not yet using additional technologies, Omniture Genesis includes a Partner Showcase with information about vendors, applications and the benefits of integration.
With Omniture Genesis, marketers are enabled to combine marketing application-specific metrics with site and other metrics deeper within the conversion funnel (i.e. sales, orders, customers, leads, profit margin, and more) to measure the full value email, served ads, behavioral targeting, multivariate optimization, and more.
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