Yahoo! is reporting that the Yahoo! log-in page was taken over the Old Spice Guy, whose confident visage was pictured rising up from a tropical island."
The full-page ad treatment included an embedded video player that allowed Yahoo! users to get a look at the OSG's new commercial, "Scent Vacation," in which he (the real-life actor Isaiah Mustafa) seamlessly morphs between scenes on a beach, in the Alps, flying through the air, swimming with tropical fish, and finally ending up atop a red baby grand piano in a luxury home. It's the latest in a series of spots, produced by the Wieiden+Kennedy agency, that have earned awards at Cannes and the Primetime Emmys. Clearly, in this case, sex sells:
[tags]isaiah mustafa,tropical,island,tv commercial,tv advert,alps,scent vacation,old spice,super bowl,nfl[/tags]