Microsoft and Accenture Oil & Gas Collaboration Survey 2010, which surveyed 275 professionals within international, national and independent oil and gas and related companies, found that social media and collaboration technology adoption is primarily a grassroots phenomenon within firms. At the same time, half of those surveyed said their companies prohibit or restrict the use of many of these publicly available tools, such as photo-sharing and social networking sites. “Nearly 75% of oil and gas professionals see value in using social media and collaboration tools at work — an 83% jump from responses in last year’s similar poll, but corporatewide endorsement of these tools continues to lag behind, according survey at Microsoft’s Global Energy Forum in Houston.” Oil and gas employees stated that productivity gains (37%), work flexibility (95%) and ability to complete projects on time and on budget (36% and 38%) are primary reasons for use of social media and collaboration tools. The survey found that only 11% of social media adoption is driven by executive suite, and higher-ups’ greatest concerns center around a “limited ability to control or provide a secure environment” (39%). Related study Oil & Gas Workers Embrace Collaboration.