Over the past 4 months, Google Shopping has been moving to a commercial model built on Product Listing Ads. In a blog today, Google shared the transition update and some new functionality to Shopping in time for the holidays.
Starting on October 17, "Google Shopping results in the US will come only from merchants who are Product Listing Ads advertisers," Google announced. Adding, "We will be ranking these results based on relevance, with bidding as an additional factor. The ranking of natural search results on Google.com will not change," Google blogged.
For merchants who have not yet made the transition, can signing up for Product Listing Ads to get their products on Google Shopping.
Google also announced today an addition to the Product Listing Ads toolkit dubbed "product level bidding," to help making it easier to manage campaigns at a more granular level. The tool will help merchants during the holiday season and beyond in a number of ways:
- "Optimize bids for individual products. You can now improve your Product Listing Ad performance by setting your cost per click bid at the item level. This functionality should help you meet your volume and profit targets at the product level.
- Easily create product targets. It is now possible to create product targets using the product ID in your Merchant Center feed to manage your bids at the product level," informs Google.
For merchants attending SMX East, NYC this week, Google is holding a Shopping Q&A session on October 4 at 2:30 PM local time. Additionally, Google will be hosting a 'Bidding Strategies for the Holidays' Hangout on Air on October 19 at 10:00am PST.
For more information on product targets, visit this AdWords Help Center. And, for help optimizing Product Listing Ads, check out Google Shopping best practices guide or watch the optimization video embedded below: