New York Times launching “Press Engine,” a technology and design solution that allows publishers and media organizations to deliver their content across new platforms starting with iPhone and iPad apps, in the fourth quarter of 2010. The business model will be designed so that publishers control and own any advertising and subscription revenue on their apps. Clients will pay a one-time license fee and monthly maintenance; they’ll also have ability to opt in to future upgrades.
iPhone and iPad app templates will include following features: » partial offline reading and ability to save articles » share functionality » photo gallery, audio and video » horizontal and vertical reading » simple search » device-standard advertising units.
“Michael Greenspon, gm, NYT said “We’re providing our expertise in news reader apps to allow publishers of all sizes to offer their readers elegant apps for iPhone and iPad devices.”