NVIDIA launched GeForce.com, a new website designed to be a one-stop shop for GeForce users to get everything they do from and for their GPU. As a GeForce user, you can use GeForce.com to do a few things to make your experience with your GPU better.
Nvidia also launched GeForce GTX 580 DirectX 11 GPU, that comes with a special custom designed "vapor chamber" that allows the GPU to be more efficient with air flow -- bringing in the cooler air and dispensing with the hot through the heatsink "fins".
GTX 580 monitors heat and has several mechanisms to protect the GPU from over-heating. However, NVIDIA is introducing another level of hardware monitoring with GTX 580 specifically to manage and monitor power especially under stressful app loads. There's a specific limit and if GPU goes over that limit, this protection kicks in throttling the GPU back so it doesn't destroy itself or your PC.
GeForce GTX 580 is available for $499!