According to The NPD Group, Apple's mobile phone sales reached 14% of the U.S. market. Apple outranked HTC, Motorola and RIM as the third-largest handset brand in the U.S., behind Samsung at 23% and LG at 18%.
"After launching on Verizon's network in February, Apple's iPhone 4 further solidified its position as the top-selling mobile phone in the U.S., while iPhone 3GS, Motorola Droid X, HTC EVO 4G, and HTC Droid Incredible rounded out NPD's top-five mobile phone handset ranking. Unit sales of smartphones increased 8% in Q1 compared to the previous quarter; however, total handset unit sales fell 1%."
NPD's "Mobile Phone Track" reporting that for the first time "a majority 54% of all new mobile-phone handsets purchased by U.S. consumers were smartphones. Driven by increases in smartphone sales in Q1 '11, average selling prices for all mobile phones rose 2% over the previous quarter to reach $102; however, average prices for smartphones actually declined by 3% (falling to $145)."
"The Android OS lost ground for the first time since Q2 2009, falling to 50% of smartphone unit sales in Q1 '11 compared to 53% in the prior quarter. Apple iOS share rose 9 percentage points to comprise 28% of smartphone unit sales. BlackBerry OS also lost ground, falling 5 points, to 14%," NPD added.
"The rise of Apple and HTC show how companies can drive change in a mature device market to change the rules of the game," said Rubin. "The overall success of U.S. market leaders Samsung and LG will be tied to their success in the smartphone market."
[Source: NPD Press]