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Aug172011

Now Track Your AdWords Ad Position with ValueTrack

“ValueTrack,” a Google AdWords feature has received an update today. “With the new additional ValueTrack parameter we’ve recently added, {adposition}, you can now see the position on the page that your ad appeared in,” informs Andrew Truong, Inside AdWords crew.

Starting now, “your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and google.com.”

Here’s a quick example of how you might use this parameter:

  • “1t2” = page 1, top, position 2
  • “1s3” = page 1, side, position 3

“Say you have a search campaign. If your website is www.example.com, you can use the new and existing ValueTrack parameters in your AdWords campaign to set the destination URL to: http://www.example.com/?adpos={adposition}.

When you receive a click, your display URL will show in your logs with the ad position replaced with values such as:

In cases where we cannot return this info (e.g. Display Network), we will show “none”,” explained Truong.

Examples of what you may see in your logs:

  • http://www.example.com/?adpos=1t2
  • http://www.example.com/?adpos=1s3
  • http://www.example.com/?adpos=none

You can learn more about all of the ValueTrack parameters and see additional examples, on the AdWords Help Center.

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