Nokia, announced that the “Nokia Lumia 800” Windows Phone will be available in white, beginning later this month.
“Since we began selling it late last year, the Nokia Lumia 800 has received rave reviews around the world,” said Ilari Nurmi, VP of Product Marketing, Nokia. “Now in white, the Lumia 800 brings with it an even more premium look and feel with its gloss finish, but packed with power and performance underneath its sleek body.”
The white model will join three other colour options – black, cyan and magenta – in the 800 range.
Also, as part of its promotional activities around the announcement, Nokia added images of the white Lumia 800 on its Facebook page -, but it had additionally posted an image of the as-yet unannounced white Lumia 900.
“The image was named and labelled as the Lumia 800, suggesting that this was an error by the company’s social media team, a position reinforced by the fact that the image has since been removed from Nokia’s Facebook page,” reports Pocketnow who spotted the image.
Although the 900 is visually similar to its smaller sibling, there are some key differences, such as the 900’s front-facing camera, its unprotected microUSB port at the top, and the less expansive area below the screen, around the Back, Search and Start buttons.
Also, until now, the Lumia 900 was shown with AT&T branding just “below right” and with a saying that the handset is exclusive to American network. But the white version, shown on Facebook carries no AT&T branding, and includes the Nokia logo dead-centre above the screen below left:
In other, Windows Phone news, Nokia announced that it is changing its factories in Komarom, Hungary, Reynosa, Mexico and Salo, Finland. The measures follow a review of smartphone manufacturing operations that Nokia announced last September and aim to increase the company’s competitiveness in the diverse global mobile device market.
“These three factories are planned to focus on smartphone product customization, serving customers mainly in Europe and the Americas. Device assembly is expected to be transferred to Nokia factories in Asia, where the majority of component suppliers are based,” mentions Nokia.
As a consequence of the plans, the number of steps in manufacturing and the amount of work carried out at the sites in Komarom, Reynosa and Salo are expected to decrease substantially. The changes are anticipated to impact approximately 4,000 employees in total.