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Nintendo transforms Wii into a workout center

Nintendo’s ideas to reach new customers for its Wii game console have added another direction today: The company introduced the WiiFit software and the Wii Balance Board which effectively create a virtual workout center in front of your TV.

Keeping an expanding the customer base for video games emerges as on of the focus areas of this year’s E3 conference. This expansion targets every family member with games that video game companies believe will attract the non-traditional gamer crowd that never would have touched a joystick or controller before.

Microsoft announced yesterday first moves in this strategy, with titles such as Scene it and Naruto: Rise of a Ninja. Nintendo already has some experience advantage and advantage here with titles such as Brain Age and today announced its next step: The company will introduce a virtual fitness trainer, consisting of WiiFit and the Wii Balance Board.

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Nintendo, Wii, Gaming

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