Nintendo believes that all-new anti-piracy tech in 3DS will be foolproof to cracks from illegal downloaders. According to THQ's VP of global publishing Ian Curran, "piracy had scuppered his firm's ability to produce more games for DS Lite in the past. What excites me even more [than 3DS games] is that there's technology built in that device to really combat piracy," said Curran.
"The problem with the DS market in the last few years, particularly with the DS Lite, is that it's just been attacked by piracy. It's made it almost impossible to shift any significant volume. The DSi combated it a little bit, but the 3DS has taken that a step further."