Nielsen's VideoCensus tool began reporting on YouTube partner channel viewership using their hybrid audience measurement methodology. "VideoCensus subscribers will now be able to generate streaming audience metrics and demographic compositions on YouTube partners," YouTube informs.
However, there may be times when Nielsen's data for video views differs from what you see in your YouTube account, because Nielsen's data:
- "Uses different mechanisms than YouTube to filter out non-human traffic, spider/bot views, and fraud attempts
- Is currently only presented for one country at a time, whereas YouTube's data represents all worldwide viewing
- Does not include views of partners' claimed UGC content, whereas YouTube data may include these in some cases
- Currently includes only some views on non-desktop devices such as mobile," explains Nielsen's Marco Parente, Product Director, Internet Streaming.
Parente explain their research and methodology said, "Our Nielsen VideoCensus online measurement technology delivers detailed information about audience consumption of video streaming in the U.S., U.K., and Australia. Combining patented panel and census technologies, Nielsen VideoCensus employs a user-centric hybrid audience measurement methodology providing an end-to-end accounting of audience size, demographic composition, engagement and competitive activity of streaming media."
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