New Yellow Background Google AdWords Ads

Jennifer Slegg ran across a test Google AdWords is running with serving its search ads on a yellow background and she feels that the new yellow will work better than the previous blue backgrounds. I think this background likely will perform better than the blue, as I suspect the AdWords team is testing this color […]

Jennifer Slegg ran across a test Google AdWords is running with serving its search ads on a yellow background and she feels that the new yellow will work better than the previous blue backgrounds.

I think this background likely will perform better than the blue, as I suspect the AdWords team is testing this color as a test to see if “banner blindless” has begun to take place with the blue, and as you can see in the screenshot, yellow looks dramatically different from the blue, and I am pretty sure it draws more eyeballs when it is seen.

Screenshot and more info on Jen’s post; Google AdWords testing yellow background on ads above the search results

SEJ

Google, Google AdWords, Yellow, Background, Testing Ads

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.