Microsoft just announced of rolling out the next generation of TV entertainment on Xbox LIVE, the online entertainment service for Xbox 360. "Nearly 40 world-leading TV and entertainment providers will begin rolling out entertainment services to the console this holiday, in more than 20 countries," revealed Microsoft.
"Xbox LIVE currently has 35 million members worldwide who spend 2.1 billion hours a month on the service, which saw three times the growth in video consumption last year."
"Xbox 360 brings all your entertainment, friends and family together in one place. Now, easily switch from playing your favorite game with a friend out of state or even across the world to watching your favorite TV show with your family members on the same couch, all through Xbox LIVE. Now, you can effortlessly switch from games to music to live TV and more, simply by telling your Xbox what you want to experience," the Software company said.
Sports aren't just a game on Xbox 360. With live and on-demand content from the all-new ESPN on Xbox LIVE features thousands of live events and video highlights with enhanced personalization features, split-screen viewing and an updated interface content guide that makes it easy for fans to find the highlights from the teams and sports they care most about.
UFC on Xbox LIVE gives fans access to live pre-event videos, a catalog of on-demand video, an Interactive Fight Card and pay-per-view events in stunning HD all together in one place.
In addition to adding the world's largest TV providers and the best names in sports, the biggest names in Web video, news and music are also coming to Xbox 360.
With Kinect for Xbox 360, there are no remotes, no buttons, no worries. "Consumers will prefer to experience entertainment on Xbox 360 because it allows them to easily search and discover content across multiple entertainment providers within Xbox LIVE and interact and enjoy that content in extraordinary new ways," the Redmond company stated.
"Using voice search with Bing on Xbox, easily look across a variety of branded services and play the programming you want without ever raising a finger. Having trouble finding last night's episode of "The Office"? It's now only a voice command away. Just say "Xbox, Bing, 'The Office,' " and Xbox finds it."
Also, Xbox 360 is now more social and personal. "Everything in Xbox has been designed to share with friends. Share recommendations, and show the Xbox LIVE community what games you're playing, movies you're watching and music you're listening to, as well as invite them to join in -- even post your game achievements and info about your favorite movies directly to your Facebook wall from Xbox LIVE," revealed Microsoft.
Also, Microsoft announced that Verizon signed an agreement that will open the door to a new FiOS TV-powered entertainment experience for the Xbox 360 video game and entertainment system. Using a Verizon-developed software application, FiOS TV and broadband customers who're also Xbox LIVE Gold members will be able to view popular live TV channels through their Xbox consoles without any extra hardware required.
This holiday, Verizon will bring a selection of popular live TV channels to Xbox 360 and will be a leader in delivering live, multichannel streaming HD TV, integrated with Kinect, via the Xbox.
Utilizing Kinect for Xbox 360, FiOS customers will be able to easily discover and enjoy content in extraordinary new ways, all without having to pick up a remote control.
Here some pictures:
Here is the full list of entertainment partners on Xbox 360 (existing* and new)
- ABC iView - Australia