New URL Tracking Parameters for Bing Ads Extensions & Locations

New parameters help you learn about ad extension that was clicked and the geographical location of ad click.

Share online:

To improve the performance of ad campaigns and reach out to more customers, advertisers gain an insight about the source of the ad click by using tracking parameters in their ad URLs. Now, to make tracking even better, Bing Ads is introducing three new parameters, that will further help in learning about the source of ad clicks.

The three new with uppdated existing URL tracking parameters will provide more insight about the ad extension that was clicked along with geographical location of the ad click.

Update to the {TargetId} parameter brings some additions to it, like you can now get data about custom and in-market audience lists ("aud"), as well as targeted location IDs ("loc").

The TargetID already, returns the ID of the keyword, remarketing list, dynamic ad target or the product partition. In addition, it can also now capture more click source information.

To take advantage of these new parameters, you can append them to URLs to see, which of the ad extensions are receiving clicks as well as the location of users — who have clicked the ads.

Here is how you can put it all together:

www.yourLandingPageURL.com?variable={parameter}

And, to add more than one variable={parameter}, you would need to separate variable/parameter pair with an ampersand (&).

The new parameters, include:

  • {feeditemid}: The ID of the ad extension that was clicked.
  • {loc_physical_ms}: The geographical location code of the physical location of user that clicked.
  • {loc_interest_ms}: The geographical location code of the location of interest that triggered the ad.

For more additional information about what tracking or URL parameters can be use, see this help center article.

New Bing Ads URL tracking parameters for ad extensions & locations